Dr Mumbo

Martin Place – new home of the PR stunt

Sydney’s Martin Place is rapidly becoming the venue of choice for anyone looking to stage a PR stunt.  

From zombies, to the radio industry to the latest effort to promote travel brand Zuji, it’s the spot for an easy PR win if you’re looking for somewhere slightly more original than Bondi Beach.  

This week’s march saw a bunch of models drop their pants for the travel company, campaigning on the somewhat tenuous “No pants, no fee” platform.

The stunt – to promote the company’s no flight booking fee positioning – was the brainchild of Sydney agency The Hallway.

The only thing that could perhaps have improved the event was if the zombies had turned up on the same day as the models.


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