What’s the difference between a PR and a zombie? Makeup
The thing about working in PR is that sometimes you have to do whatever it takes for your client.
In the case of Mango PR, that means dressing up as a zombie and parading through Sydney’s Martin Place to promote Sony’s Resident Evil 5.
Dr Mumbo was particularly amused (about 36 seconds into the video) to spot Mango MD Simone Drewry putting client before dignity. And he feels the commenters in the Katajku forum were a bit harsh describing the Mango team as “kinda crappy zombies”.
Good on Mango for giving it a go! I’m sure it wasn’t easy, but the effort was definately worth the front page splash on mX!
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Agree with comment above, couldn’t have been easy. Sourcing the kids make-up for 1/2 dozen agency staff to walk around Martin Place for 30 minutes must have been brutal.
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