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Martin Sorrell issues stark warning to media agencies

July 3, 2025 11:51

Former WPP global boss and S4 Capital owner Sir Martin Sorrell has warned media agencies they will be stripped of work by Google’s Performance Max and Meta’s Advantage+ AI ad systems.

At Madfest in London this week, Sorrell doubled down on a prediction he made two years ago that AI is coming for most of the world’s 250,000 media planning and buying jobs.

Sorrell speaking at Madfest (Unmade)

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Advantage+ ai Google media agencies Meta Performance Max Sir Martin Sorrell
2 COMMENTS
Anonymous 4 Jul 25

Does anyone really listen or respect what this guy says these days?

1 Like
User ID not verified.
Trust the black box 3 Jul 25

If PMax and Meta performed without agencies, they wouldn’t need agencies… Let’s not put our trust into these black boxes

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