Martin Sorrell’s S4 Capital confirms discussions to acquire MightyHive programmatic platform

December 4, 2018 9:51

Sir Martin Sorrel’s S4 Capital has confirmed it is in talks to acquire programmatic platform MightyHive.

MightyHive, founded in 2012, claims to be one of the largest and fastest-growing programmatic buyers in the world, with offices in San Francisco, New York, Sydney, London, and Singapore. The company would be the second acquisition for S4 after the AU$536m purchase of Dutch production house MediaMonk.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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