Masterchef contestants feature in new campaign for Kettle Chips
The Marketing Zoo has launched a campaign for Kettle Chips, featuring Masterchef contestants Adam Liaw and Justine Schofield.
The campaign is the first for the snack brand since 2009 and promotes new flavours, peri-peri chicken, lime and chilli, and multi-grain.
Too fake for my liking.
so what’s the difference between darren simpson doing the colonel and these guys promoting crisps?
Truly awful
Looks cheap.
excruciatingly bad.
this has compromise all over it. and the agency either couldn’t see how bad it was going to be, or didn’t have the guts to stop it going ahead.
i thought DDB had the ATL account?
Tacky and has left a bad taste in my mouth. “A chicken dish” = A bag of Kettle chips?
woeful….
Only slightly less woeful than the Dalai Lama episode of Masterchef this year.