News

Masterchef fails to topple Lego Masters, with 715,000 metro viewers tuning in for premiere

Masterchef Australia premiered last night on Ten to 715,000 metro viewers, making it the seventh most-watched program for the evening, and failing to topple Nine’s Lego Masters which pulled 1.053m viewers in the same 7:30pm slot, a drop from 1.377m for the premiere on Monday.

Ten’s chief content officer Beverley McGarvey said the network was thrilled to see viewers still trusting in the Masterchef franchise.

Masterchef judges Gary Mehigan, Matt Preston and George Calombaris

“After 11 years, it’s great to see audiences flock back to the Masterchef Australia kitchen with 905,000 national TV viewers tuning in to last night’s launch,” said McGarvey.

The show premiered to 890,000 metro viewers in 2018, topped by Nine’s The Voice.

Lego Masters was the most-watched show of yesterday evening, hitting 1.483m in a metro and regional combined audience, and topping all three of the key advertising demographics – 16 – 39, 18 – 49 and 25 – 54.

Seven’s House Rules took primetime third position with 561,000, down from 782,000 viewers for Monday’s premiere which came ahead of the finale of My Kitchen Rules.

Seven continued to hold the crown in the news offerings, with Seven News’ first half drawing 1.029m viewers, making it the second mos-watched program for the evening.

A Current Affair’s coverage of former One Nation Senate candidate Steve Dickson’s strip club antics which resulted in his resignation this morning brought in 782,000 metro viewers for Nine.

The most-watched program on ABC was ABC News, which pulled 711,000 metro viewers, followed by 7.30 with 582,000.

The third episode of the final season of Game of Thrones brought over 1m viewers across several air times to Foxtel. The most-watched individual showing at 8:30pm saw 269,000 viewers tune in according to preliminary figures. According to Foxtel, the show pulled the highest on-demand numbers for any episode across all eight seasons, with 377,000 viewers using the VOD service.

Lego Masters helped Nine to a primary channel share win, holding 22% over 16.7% for Seven, 13.6% for Ten and 12.9% for ABC.

At a network level, Nine held the win with 29.0% over Seven’s 28.1%, Ten’s 18.8% and ABC’s 17.2%.

7Two was the most-watched multi-channel with 4.8% followed by 7Mate with 4.5%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.