Masterchef helps Ten to stronger performance in key demographics

Tim Burrowes

June 27, 2014 10:16

Masterchef’s Emelia Jackson

Ten’s cooking contest Masterchef was top show in the key advertising demographics on Wednesday night.

The show, which averaged 1.06m metro viewers, was third among all people and top among the age groups of 16-39, 18-49 and 25-54, according to preliminary overnight metro ratings from OzTAM.

Last night’s episode saw contestant Emelia, a marketing coordinator from Victoria, slice off the tip of her finger and race against the clock to finish her dish before her rubber glove filled up with blood.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Hilary 27 Jun 14

Masterchef is down to the “business end” of proceedings and I am guessing the ratings will only go up.No MC tonight!

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Masterchef helps Ten to stronger performance in key demographics

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