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MasterChef hits back at hashtag hijackers

Masterchef Twitter

MasterChef on Twitter

Channel Ten’s social media team are trying to tackle spammers by encouraging viewers to report dodgy tweets.

After Mumbrella alerted the program’s producers about the tide of spambots during last night’s episode, the show’s official Twitter account has begun to remind users of the correct hashtag and protocol for reporting suspicious Twitter accounts.

The second show in the series airs this evening at 7pm.

Last night’s opening episode experienced unusually high levels of spam traffic – estimated to be almost a third of all Twitter conversations using the hashtag #masterchef- which disrupts the experience of viewers choosing to chat online about the show while they’re watching it.

Currently Twitter permits brand new accounts to share links, something which some industry experts suggest should change to crack down on the spambots.

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