Masterchef most-watched entertainment program on Thursday night
Thursday night’s television entertainment battle was won by Ten’s Masterchef, which averaged a metro audience of 835,000 in the 7:30pm time slot and led the key advertising demographics, 16-39s, 18-49s and 25-54s.
According to OzTAM’s overnight preliminary metro ratings, the show’s biggest audience came from Melbourne with 305,000 viewers.
Masterchef: Won the key advertising demos on Thursday
The show was also comfortably ahead of Seven’s House Rules, which ran in the same time slot with 567,000 metro viewers.
On Nine at 7:55pm was the NRL match between the West Tigers and North Queensland Cowboys, which pulled in an average audience of 422,000 across Sydney and Brisbane. The biggest audience came from Sydney, with 252,000 over Brisbane’s 252,000.
Nine screen RBT in the cities it wasn’t showing the NRL match, which failed to make the OzTAM list of top 20 programs for the night.
Nine’s The Footy Show grabbed a metro audience of 414,000 across the five cities.
Later in the evening, Rove McManus’ show Show Me The Movie grabbed a metro audience of 422,000 metro viewers.
Ten confirmed this morning the show – along with Hughesy, We Have a Problem – had been renewed for another season.
Network Ten’s chief content officer, Beverley McGarvey, said both would return to Ten in future. The number of episodes and launch dates were not confirmed.
“Hughesy, We Have A Problem and Show Me The Movie were important parts of that strategy and both have attracted new viewers in their time slots,” McGarvey said.
The Opposition’s Budget Reply had a metro audience of 410,000, just 85,000 fewer than Treasurer Scott Morrison’s Budget Speech on Tuesday night.
Overall, news led the evening, with Seven’s 6pm news bulletin attracting 955,000 viewers to win the evening. Nine News was slightly behind, on 939,000 metro viewers. ABC News had an audience of 673,000.
Despite the success of Ten’s entertainment offering, Nine won the evening with a 20.1% share. Seven’s share was 17.5%, followed by Ten, on a 15.5% share. The ABC and SBS reported shares of 9.4% and 4.4% respectively. However total network share (including multi-channels) went to Seven last night, with 29.6%, over Nine’s 27.6%. Ten’s total network share was 20.5%, ABC’s share was 15.4% and SBS’ was 7%.
