Masterchef no match for budget drama

Masterchef 2014Ten’s cooking show Masterchef could not match the ABC’s budget coverage or its reality counterparts as it sunk to its lowest ratings so far of the latest series, with 702,000 viewers.

ABC1’s live broadcast of Treasurer Joe Hockey’s budget speech got 946,000 against the Ten show at 7.30pm, while the 7.3o Budget Special which aired at 8pm got 967,000 viewers according to OzTam overnight metro ratings.

Nine’s The Voice dominated the timeslot, and the night. with 1.722m viewers up on the previous evening, while House Rules on Seven was sixth overall with 1.o29m. Nine’s The Voice-themed special, Joanna Lumley meets, which went form 9pm – 10pm got 992,00 viewers.

It beat Seven’s Resurrection which got 782,000 viewers from 8.45pm, as Ten ran NCIS from 8.36pm which got 636,000 viewers, beating ABC1’s new three-part series of Two Men in China, with John Doyle and Tim Flannery, produced by CJZ which was on at the same time and had 585,000 viewers.

In the news hour Nine claimed a win with 1.207m tuning in from 6pm, and 1.091m sticking with it for the second half hour.  Seven mustered 1.17m from 6pm, and had 1.042m from 6.30pm for its mixed news and Today Tonight offering.

Nine dominated the audience share with 26.7 per cent, ahead of Seven on 18.8 per cent, ten in third on 12.5 per cent, ABC1 fourth with 12.2 per cent while ABC News 24 grabbed a strong 3.4 per cent on the back of its rolling budget coverage.

In the 25-54 demographic The Voice dominated followed by the special, then House Rules, Nine News and A Current Affair, with Masterchef in seventh spot.

Tuesday’s top 15 shows:

1 The Voice Nine 1,722m

2 Nine News Nine 1,207m

3 Seven News Seven 1,170m

4 Nine News 6:30 Nine 1,091m

5 Seven News / Today Tonight Seven 1,042m

6 House Rules Seven 1,029m

7 A Current Affair Nine 1,024m

8 Joanna Lumley meets Nine 992,000

9 7.30 Budget Special ABC1 967,000

10 Budget 2014: The Treasurer’s Speech ABC1 946,000

11 Home and Away Seven 932,000

12 ABC News ABC1 912,000

13 Resurrection Seven 782,000

14 Masterchef Australia Ten 701,000

15 Hot Seat Nine 692,000

Daily share:

Nine 26.7%

Seven 18.8%

TEN 12.5%

ABC1 12.2%

7mate 4.4%

GO! 4.0%

SBS ONE 3.4%

ABC News 24 3.2%

7TWO 3.2%

Gem 2.7%


ABC2 2.3%

ONE 2.1%

ABC3 1.0%

SBS 2 0.8%

NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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