Masterchef popularity boosts Ten’s audience share into the double digits
Masterchef is helping Ten improve its audience share which in recent weeks has struggled to crack double digits, with the network posting a share of 15.4%, up on last week’s 8.8%.
Ten came third behind Nine’s 20.5% and Seven’s 17.5% despite Masterchef being the most-watched non-news program with a metro audience of 917,000 for its third episode.
Its debut managed an average of 1.06m viewers and last night’s episode managed 913,000 metro viewers, according to OzTAM’s preliminary overnight metro ratings.
Last night’s episode was the most watched non-news program for the evening and across key advertising demographics 16-39, 18-49 and 25-54.
Meanwhile ABC saw a share of 11% ahead of SBS’ 5.1%.
Nine’s Stayin’ Alive: Grammy Salute to the Bee Gees – which also aired at 7.30pm – had a respective metro audience of 789,000.
Finishing third in the timeslot was Seven’s House Rules, which saw 645,000 metro viewers tune in.
ABC’s current affairs program 7.30 averaged 541,000 metro viewers at the same time.
In the 6pm newsbattle for the evening, Seven News took home a win with 1.024m metro viewers and was the most watched program of Wednesday night television. Nine News managed 966,000 metro viewers.
At 6.30pm Seven News/ Today Tonight pulled 1.007m metro viewers ahead of Nine News’ 957,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Let me be the first to give a shout out to Arum who got the final apron last night and who is a Mindshare staffer.
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