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MasterChef return rates 1.368m, beaten by The Block

masterchef logoTen’s MasterChef returned with a series debut of 1.368m metro viewers on Sunday night.

The show – the most important in Ten’s armoury – is facing tough competition this year including against Nine’s contest The Voice on weeknights. Last night it was beaten by The Block which rated 1.476m for Nine.

MasterChef was fourth for the night, also beaten by Seven News (1.565m) and Nine News (1.481m).

It is the second series running to see a decline in the debut audience. Last year’s opener rated 1.569m despite competition from The Logies, while 2010’s was 1.692m.

Meanwhile Nine’s 60 Minutes rated 1.29m and Seven’s Dancing With The Stars pulled in 1.11m, according to preliminary overnight ratings from OzTam.

MasterChef performed strongly in the key advertising demographics. It was top show in 16-39 and 18-49, ahead of The Block. The Block beat MasterChef in 25-54.

Sunday’s top 15 shows
1. Seven News – Seven 1.565m
2. Nine News – Nine 1.481m
3. The Block – Nine 1.476m
4. Masterchef – Ten 1.368m
5. 60 Minutes – Nine 1.290m
6. Dancing with the Stars – Seven 1.110m
7. Bones – Seven 1.015m
8. The Biggest Loser – Ten 0.936m
9. ABC News – ABC 0.793m
10. Midsomer Murders – ABC 0.721m
11. Castle – Seven 0.711m
12. Touch – Ten 0.703m
13. Two on the Great Divide – ABC 0.660m
14. The Mentalist – Episode 1 – Nine 0.652m
15. AFL on Seven – Seven 0.536m

Sunday’s channel share
Seven: 22.2%
Nine: 21.5%
Ten: 16.7%
ABC1: 11.6%
GO!: 4.9%
SBS1: 4.6%
Gem: 3.4%
Eleven: 3.3%
7TWO 2.8%
One: 2.5%
7mate: 2.2%
ABC2: 2.0%
ABC News 24: 0.9%
SBS2: 0.7%
ABC3: 0.6%

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