Mat Baxter appointed global CEO of IPG agency Huge

Calum Jaspan

June 25, 2021 10:40

Initiative chairman, and high-profile Australian expat, Mat Baxter has been appointed global CEO of Huge, effective immediately.

Baxter’s move within the Interpublic Group (IPG), comes after almost five years at Initiative, where he became chairman only four months ago, and was previously in the role of global CEO.

Baxter replaces acting CEO Raj Singhal, who has been in the role since Pete Stein departed for Dentsu’s Merkle in October 2020. There is no mentioned of a replacement chairman at Initiative, which Baxter stepped into as a newly created role in March this year.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.