Match Media picks up Masters $15m media account

Masters Woolworths have appointed independent media agency Match Media to do the strategy and buying on the media account for its home improvement chain Masters.

The appointment is the final part of the drawn-out media pitch for the retail giant, which began in February and saw Carat retain the main $240m media account.

As Mumbrella revealed in March, while the main pitch saw most of the major agencies, incumbent Carat, OMD and MediaCom, a number of smaller agencies were also invited to pitch, with a view to taking on some of the various individual brands outside of the supermarkets

“Masters is a business with a huge appetite for growth in an exciting marketplace,” said Luke Dunkerley, acting head of marketing Masters. “We believe Match shares our competitive spirit and will make an excellent partner as we offer more and more Australian home improvers a fresh new alternative.”

The win sees Woolworths carve out Masters as a separate media account from Carat, although it will share the same rate card as the supermarkets.

Match Media founder and CEO John Preston said he was pleased with the win. “This is a wonderful opportunity for Match and we look forward to working with the Masters team,” said Preston.

The Masters Home Improvement media account is thought to be worth around $15m.

Nic Christensen 


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