Match Media wins Menulog after competitive pitch
Independent media agency Match Media has won the account for online delivery service Menulog following a competitive pitch.
The announcement:
James Simmons, Director of Match Media, announced today the agency has been appointed to handle all media planning and buying for Menulog. Billings for the account are undisclosed, there was no incumbent, and the win follows a three-way competitive pitch.
Menulog is No.1 for online takeaway in Australia with features such as the ability to order food online at over 200 restuarants around Australia, a quick and easy search to help find your favourite restaurant, and the widest range of special offers and
Dan Katz from Menulog said, “We chose Match as we were very impressed with their forward-thinking across all media channels and in particular their analytic approach to TV buying. We are looking forward to working with Match and them helping take Menulog to the next level.”
“This is a great product that everyone in our office uses. It’s an exciting brand to be working on because we can see where we can make a difference and really grow their business by the deep use of analytics in our TV buying approach. This will help us understand the cause and effect of the media that we are using. I’m delighted our team demonstrated a perfect mix of creativity and business acumen in understating what Menulog are trying to achieve,” added James Simmons.
Match Media will commence working on the business immediately.
Source: Match Media media release
