Visual Jazz Isobar becomes Isobar Australia

Visual Jazz Isobar has rebranded its operations in Australia.

The announcement:

Asia Pacific’s leading digital agency network, Isobar, today announced that all 22 offices are consolidating under the
single brand, Isobar. This development acknowledges local leaders’ collective culture and shared ambition to accelerate
its full digital service offering throughout the region.

The move to a unified single brand across Isobar Asia Pacific recognises the changing dynamics of the region and its
growing influence on the global marketplace. Applying effective innovation at speed across borders is an increasing
business imperative for all clients. Isobar’s evolution now enables a cohesive platform for growth throughout Asia

Becoming Isobar is a critical step for Isobar Australia in bolstering its capabilities, experience and reach to benefit clients
and staff, locally and globally. Increasingly, Isobar’s clients around the world require local and global insights to deliver
communications solutions, so the name change reflects the agency’s borderless thinking for clients.

In recent years Isobar has continued to be a highly awarded local agency, as well as extending its multi-market delivery
for Coca-Cola, Kellogg’s, P&G, adidas, Cerebos, Samsung and General Motors. Australia has picked up a raft of new
clients over the last 12 months including Dulux, ANZ, Fox Sports, Channel 10, MCC, L’Oreal Group and SEEK.

Australia’s local leadership team will remain including founding partners David Stephenson and Konrad Spilva whose
values have fostered a unique culture and environment for passionate digital experts to deliver amazing work for clients.

“Over the past 18 months, Isobar has provided our people and our clients with continued global exposure and
opportunities. What’s impressed me the most is how connected, open and responsive the Isobar network is; there’s a
real desire and focus to live as one global agency. Becoming Isobar has fired up our team once again and inspired us to
keep raising the bar,” said Konrad Spilva, Managing Director of Isobar Australia

“The collective passion to evolve Isobar into a better full-service agency solution for clients is the key motivation behind
the single name, Isobar. It is a statement from our 1300 people in this region, of our intention and inspiration to create
more effective, targeted marketing solutions with digital at the heart.” said Jean Lin, CEO of Isobar Asia Pacific.

Isobar is a global digital marketing agency and part of Aegis Media, a wholly owned subsidiary of Dentsu. The agency has
nearly 3,500 staff across 63 offices in 37 markets globally. No changes will be made to the management team or
structure of the agency, which is led by Asia Pacific CEO, Jean Lin.

Source: Aegis media release


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