Match picks up Ikea media buying account
Media agency Match Media has won the media buying account for home furnishing retailer Ikea.
Ikea announced today that it would be moving its media buying account from MediaCom to Match following a competitive multi-agency pitch. Match has previously held the Ikea account for strategy.
Match will now be the full service media agency on Ikea’s account which has an estimated annual ad spend of around $10 million.
“Our relationship with Match over the past 10 years has grown from strength to strength and we are thrilled to enhance our partnership with them,” said Rebecca Darley, Ikea Australia’s marketing director.
“During the pitch process we were impressed by the recent addition of their media buying offering as well as their ongoing strategic capabilities and their relentless passion for our brand.”
“We would like to extend our thanks to MediaCom for their partnership and professionalism over the last six years and wish them much success for the future”.
John Preston, founder and CEO of Match noted that Ikea was a foundation client and that he was pleased to be able to provide them a full service offering.
“To have retained the business for ten years is in itself a fantastic milestone. To now be appointed as the full service agency is a tremendous achievement, one that we are very proud of,” said Preston.
“In the past ten years of working with IKEA we have evolved and grown to meet their marketing and media service needs. We look forward to what the next period of appointment brings and continuing to work with the dynamic IKEA team”.
Ikea Australia will continues with The Monkeys as their creative agency. Last week the company announced it was moving the Ikea public relations account from One Green Bean to Mango Communication.
Nic Christensen
