Match & Wood nabs Liam Loan-Lack for newly-created C-Suite role
Former UM executive and My Muscle Chef CMO, Liam Loan-Lack, has been nabbed by indie media agency Match & Wood, for a newly-created C-Suite role.
As the agency’s new chief commercial and strategy officer, Loan-Lack will be responsible for driving strategic growth nationally through the creation of new agency products, elevating client relationships, and helping Match & Wood deliver commercial outcomes for clients. He will be based in Perth, and will also oversee all the agency’s operations in WA.
He brings years of experience both clientside and agencyside to the role, including senior roles at UM Australia, where he was an executive manager, My Muscle Chef, where he was CMO, IPG Mediabrands, and the Brisbane Advertising Association. Most recently, he spent four years at one of Australia’s largest stokebrokers, CMC Markets, as head of marketing then head of commercial.
