Matildas deliver final World Cup message in new campaign, via Ogilvy and GroupM

The FIFA Women’s World Cup might be in the rearview mirror, but the Matildas have delivered a powerful and reflective final message in an OOH and social campaign for Football Australia, developed by Ogilvy.

As a natural extension of Football Australia’s ‘Til it’s Done campaign, launched in June before the start of the World Cup, the new campaigns lists off the Matildas’ many goals, some already ticked off, such yet to be achieved.

“’Til it’s Done sought to rally Australia around the CommBank Matildas and their never-say-die attitude during the FIFA Women’s World Cup,” explained Ogilvy Melbourne ECD, Hilary Badger.

“But our opportunity was to create an ongoing platform for the team that showcased where they’ve come from, and where they want to go. Our tactical execution once the FIFA Women’s World Cup was over has been supported overwhelmingly by the community.

“We’ve seen the campaign and its hashtag adopted as a mantra for the CommBank Matildas and their millions of supporters.

“It also perfectly captures the mood of the nation, and the approach of the team. No matter what milestones they’ve achieved, there’s always something else this group of remarkable athletes strive for. And while as a country we couldn’t be prouder, for the CommBank Matildas it’s not done, and it will never be done just because the FIFA Women’s World Cup is over.”

Peter Filopoulos, Football Australia’s head of marketing, communications and corporate affairs, said: “The journey of the CommBank Matildas resonates with the heartbeat of our nation – relentless, ambitious, and unwavering. ‘Til it’s Done is more than a campaign; it’s a testament to the spirit of Australian football and a beacon of inspiration for generations to come. We stand with the CommBank Matildas, proud and forward-looking, knowing that their goals will inspire countless others to chase their dreams, no matter how insurmountable they may seem.”


Football Australia Marketing

Head of Marketing, Communications & Corporate Affairs: Peter Filopoulos

General Manager – Marketing: Nicole Zosh

Marketing Manager – National Teams & Competitions: Arith Ranasinghe

Creative Manager – Ryan Ostle

Ogilvy Australia

Chief Creative Officer: Toby Talbot

Executive Creative Director: Hilary Badger

Group Creative Director: Josh Murrell

Group Creative Director: Sharon Condy

Managing Partner: Danielle Chapman

Account Director: Jaime Wright

Head of Strategy and Planning: Paul Arena

Studio Coordinator AUNZ / Senior Content Artist Print Production: Gabbie-Joy Ocello

Editor: Matthew Zammit

Producer: Hayden Wells


National Head of Investment – Claire Butterworth


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