Matildas ratings success could be costly for Paramount
The Matildas kicked goals for Network Ten over the past week, drawing millions of viewers to both their matchups against China, but this recent case of Tillies fever could result in the network paying an inflated price for the TV rights.
Last Friday night’s 1-1 draw reached 1.55 million viewers nationally, with an average audience size of 637,000 throughout the 90-minute game (plus stoppages and halftime).
It was just pipped at the Friday-night-sporting-ratings post by the night’s AFL game, which pulled 1.88 million, with an average audience of 667,000 – plus the Tillies were against the evergreen Better Homes and Garden and Gardening Australia Friday night combo.
National sporting team games in Australia should always be on free-to-air.. Matildas have been a huge success thanks to Channel 10 having the rights. The socceroos popularity has plummeted since Paramount + bought the rights. These teams are founded by Tax payer money and therefore should be available to all Tax payers to be able to watch their games..The government have got this so wrong!!!