Matt Holmes departs Emotive
Emotive’s Matt Holmes, head of earned creative and PR, has left the agency, as it looks to restructure its ‘fame’ offering, Mumbrella can reveal.
Holmes was appointed to the newly-created role just four months ago. His role saw the indie creative agency’s PR delivered in-house for the very first time, aiming to provide extra firepower to the agency’s ‘fame’ offering, working closely with then head of social, talent & partnerships, Rhian Mason, and Darren Wright, group creative director.
Speaking exclusively to Mumbrella at the time, Holmes explained that his role would focus on brand campaign PR, rather than regular press: “That’s where out focus lies for the short term. We’ll see as the division grows though.”
very onvious what’s happened here isn’t it… anyone who knows KNOWS
All the best Matt
specialisms?
Hi brave keyboard warrior anonymous. Please let me know if you know something I don’t.
Emotive has lost 1.2m of Optus business, six people have left recently, Rhiana Mason has resigned, and yet the trolls on here seem to be making it about Matt despite a pretty solid statement from the CEO. This is industry is f*cked.
I’ve read some absolute spin in my life, but this paragraph is surely two kinds of GPT.
“Matt, as head of PR and earned creative was an integral part of this launch. However given the trailblazing nature of this structure and the impact it has on how we do both strategy and creative, we quickly realised that we needed greater senior leadership in the strategy unit, as opposed to senior PR skills.”
The guy has run agencies bigger than Emotive!
A blind person can read between the lines here …