Maxus’ Sam Hoeben joins Byron-based New Beach Media as account director

Former Maxus group account director Sam Hoeben has joined Byron Bay media agency New Beach Media in the role of account director.

Hoeben has 12 years’ media agency experience in Sydney working with clients such as Kelloggs, HSBC, McDonald’s and Diageo. At Maxus, Hoeben was responsible for planning and implementation across the GSK and Hungry Jack’s accounts.

Hoeben began in the new role today

“Sam’s had a seat at the table with some of Australia’s most senior marketers and CEOs. Although a media strategist at heart, his knowledge and career pathway has seen him giving recommendations beyond media talking to broader business and marketing objectives,” said New Beach managing director Dave Kearn.

“Not only is he a great fit for the team, but we’re stoked with the depth of knowledge and experience Sam’s bringing to the table and his extensive network across all media.”

Hoeben added that he’s “super excited to be joining Dave and the team at New Beach Media”.

“[New Beach has] such an interesting and diverse portfolio of local and international brands with a clear digital mindset,” he said.

“After a media focus to my career, I can’t wait to dive into merging my planning experience with content production and digital innovation, especially on iconic brands such as Fireball Whisky and Southern Comfort.”

New Beach Media’s client portfolio also includes the likes of Carlton Dry, Original Source, Five:AM yoghurt, and George Calombaris’ FMCG range, Greek.


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