Mazda celebrates family time in new campaign, via CHEP

Nathan Jolly

November 11, 2024 2:07

Mazda has unveiled a new national campaign to launch its first all-hybrid CX-80 – a new seven-seat SUV designed for fostering family connections.

Directed by Mitch Kennedy from the Producers, and created by CHEP Network, the integrated campaign follows a classic Australian family road trip “highlighting that a family car is much more than just a way to get from one place to the next”.

“Families today have fewer and fewer moments for meaningful connections, and car journeys are one of the last places they still happen,” explains Ashlin Moore, national brand manager at Mazda Australia.

“The CX-80 has been designed with this in mind. With advanced tech and safety features, a remarkably fuel-efficient engine range that includes plugin hybrid capability and abundant space in all three rows, Mazda has taken care of the details so that every member of the family can focus on enjoying the journey together.”

Glen Dickson, deputy chief creative officer at CHEP Network, adds: “Mazda’s CX-80 has been designed with the thoughtful intention to help families find moments of connection, and we wanted to celebrate that in the work.

“We cast a real family, giving Australia a fly-on-the-wall perspective on what happens when families are present with each other and making the most of their journey together.”

The campaign has launched across broadcast and online video, OOH, digital, social media, CRM and in-dealership, in partnership with OMD.