MBThree wins toy makers Moose Enterprise
Melbourne-based media communications agency, MBThree, has won the media communications assignment for the Australian-based award-winning toy manufacturer and marketer, Moose Enterprise.
The announcement:
Moose Enterprise’s brands are sold in over 85 countries globally. In Australia Moose represents familiar brands including Trash Pack, Blingles, Geleez, Angry Birds and Mighty Beanz and since the beginning of 2012, have been awarded over 19 industry accolades for new product and innovation. Moose’s extensive range of toys are marketed through all major retailers including Big W, Coles, Kmart, Myer, Target and Woolworths.
MBThree was one of a number of agencies originally contacted for the consolidated planning and buying assignment for Moose, whose media assignments were previously handled on an ad hoc basis.
“We are looking to consolidate and focus our media budgets and selected MBThree because the agency demonstrated strong strategic insights and an ability to execute media plans in a highly effective manner,” said Moose Enterprise co-CEO, Paul Solomon. “We are looking forward to working with the agency and the contributions the team will make to our business.”
MBThree managing director Peter Butler said the agency would focus on a combination of media and content to target increased awareness and sales for Moose.
Source: MBThree press release.
