M&C Saatchi faces loss of Abu Dhabi Tourism

Tim Burrowes

May 17, 2009 8:22

M&C Saatchi Australia faces a pitch for its lucrative Abu Dhabi Tourism Authority account when its contract ends shortly, according to reports from the Middle East.

The agency helped Abu Dhabi – the oil rich capital of the United Arab Emirates – redevelop its brand identity in 2007. But according to the marketing publication Campaign Middle East, the client is about to publish a request for proposal document.

The magazine quotes the ADTA chairman sas saying: “”Abu Dhabi Tourism Authority is finalising an RFP for an advertising agency. The successful agency should have an office in Abu Dhabi or the UAE. The RFP will be sent to pre-selected agencies within the next couple of weeks.”

MIKE ABEL, CEO M&C SAATCHI AUSTRALIA for your article regarding Abu Dhabi Tourism Authority:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.