M&C Saatchi reveals its first Freedom Furniture work
M&C Saatchi Sydney has unveiled the first of its work for new paymaster Freedom Furniture. With a “replace everything” message, it features unhappy looking furniture and fittings. M&C Saatchi won the account in February, beating The Foundry, BMF and DDB.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Cute. But, is it the right approach for recession-busting times?
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