M&C wins Freedom Furniture

Tim Burrowes

February 6, 2009 10:23

M&C Saatchi has been confirmed as the winner of the $10m Freedom Furniture pitch, as predicted by Mumbrella last month.

Simon Sproule, head of marketing at Freedom, said: “The level of strategic thinking was very strong, as were the creative and the digital responses. We also had a sense that there will be a strong cultural fit between our business and M&C Saatchi.”

The two year contract begins next month. The account was previously held by The Foundry. BMF and DDB were also involved in the pitch, said M&C Saatchi CEO Mike Abel. “These are two outstanding creative agencies so we were etsted in good company,” he added.

The win is the latest in a good start to the year for the agency, which picked up Mitre 10 last month.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.