M&C wins Freedom Furniture
M&C Saatchi has been confirmed as the winner of the $10m Freedom Furniture pitch, as predicted by Mumbrella last month.
Simon Sproule, head of marketing at Freedom, said: “The level of strategic thinking was very strong, as were the creative and the digital responses. We also had a sense that there will be a strong cultural fit between our business and M&C Saatchi.”
The two year contract begins next month. The account was previously held by The Foundry. BMF and DDB were also involved in the pitch, said M&C Saatchi CEO Mike Abel. “These are two outstanding creative agencies so we were etsted in good company,” he added.
The win is the latest in a good start to the year for the agency, which picked up Mitre 10 last month.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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