M&C Saatchi wins global account thanks to Sydney office
M&C Saatchi has used its Sydney relationship with DEMB coffee brand Moccona to win the account of DE Master Blenders 1753. M&C Saatchi Sydney has held Moccona in its network for 7 years.
The announcement:
M&C Saatchi’s worldwide network has won global coffee business DE Master Blenders 1753 off the back of M&C Saatchi Sydney’s relationship with Moccona.
M&C Saatchi has held Moccona, DEMB’s premium Australian coffee brand, since 2007 producing a string of successful campaigns in that time.
In addition to Moccona in Australia, the win will add Douwe Egberts, L’OR, Senseo, Merrild and Marcilla to the M&C Saatchi network, household brands in DEMB’s core markets of Spain, Belgium, Poland, Scandinavia and Thailand.
DEMB Chief Marketing Officer Fiona Hughes said “M&C Saatchi has demonstrated that their philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.”
M&C Saatchi Worldwide Chairman Tom Dery said it is “hugely gratifying” for the seeds of a global win to germinate in the Sydney office.
“It’s testament both to the strength of our relationship with our client and the strength and unity of the M&C Saatchi global network.”
Source: M&C Saatchi press release
