F.Y.I.

M&C Saatchi wins global account thanks to Sydney office

M&C Saatchi has used its Sydney relationship with DEMB coffee brand Moccona to win the account of DE Master Blenders 1753. M&C Saatchi Sydney has held Moccona in its network for 7 years.

The announcement:

M&C Saatchi’s worldwide network has won global coffee business DE Master Blenders 1753 off the back of M&C Saatchi Sydney’s relationship with Moccona.

M&C Saatchi has held Moccona, DEMB’s premium Australian coffee brand, since 2007 producing a string of successful campaigns in that time.

In addition to Moccona in Australia, the win will add Douwe Egberts, L’OR, Senseo, Merrild and Marcilla to the M&C Saatchi network, household brands in DEMB’s core markets of Spain, Belgium, Poland, Scandinavia and Thailand.

DEMB Chief Marketing Officer Fiona Hughes said “M&C Saatchi has demonstrated that their philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.”

M&C Saatchi Worldwide Chairman Tom Dery said it is “hugely gratifying” for the seeds of a global win to germinate in the Sydney office.

“It’s testament both to the strength of our relationship with our client and the strength and unity of the M&C Saatchi global network.”

Source: M&C Saatchi press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.