M&C Saatchi wins Gold Siren award for radio industry’s best ad campaign

M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren.

The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney.

Gold Siren Award winners Melissa Hawkett and Jason Leigh

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