News

M&C Saatchi wins Gold Siren award for radio industry’s best ad campaign

Zanda Wilson

June 3, 2021 10:30

M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren.

The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney.

Gold Siren Award winners Melissa Hawkett and Jason Leigh

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Commercial Radio Australia CRA Joan Warner Lilydale M&C Saatchi Steggles

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