McCann launches ‘Should’ve gone to Specsavers’ outdoor ads

McCann has launched the latest incarnation of the ‘Should’ve gone to Specsavers’ campaign with a series of bus shelter executions for the eyewear retailers.

The posters were printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city – a vending machine, an ATM and a door.

“Specsavers’ iconic positioning allows us to continue to create entertaining and fun ads that resonate with consumers,” John Mescall, ECD at McCann Australia & New Zealand, said. “Outdoor is a great medium for Specsavers, as this is exactly where poor eyesight can lead you astray.”

The campaign comes not long after McCann’s ‘Big Rock’ execution for Specsavers was exported for use in Ireland.


Executive Creative Director: John Mescall
Senior Creative: Patrick Baron
Photographer: Stuart Crossett
Account Director: Aimee Tarulli
Senior Account Manager: Gemma Bodinner
Media Agency: MediaCom



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