McCann Melbourne to support the Kimberley Foundation Australia’s name change as creative partner
The Kimberley Foundation Australia (KFA) has named McCann Melbourne as creative agency partner, tasked with repositioning the brand as it changes its name to Rock Art Australia.
The name change reflects KFA’s mission to study Aboriginal rock art and its context in order to add to the narrative of human origins and habitation, which requires research beyond the Kimberley region. McCann will be supporting the brand in activities that generate donations from new sources as the organisation expands its scope.
The KFA is a not-for-profit organisation that facilitates scientific rock art research and has spent more than two decades working to protect Aboriginal rock art in the Kimberley region of northern Western Australia.
The KFA studies the history of Aboriginal rock art
