Moving day delivery brings a family closer together in new McDonald’s campaign via DDB

October 19, 2020 9:33

Familial connection through food is the central message of McDonald’s’ latest campaign, following a young man on moving day who misses his parents and sends them a McDonald’s delivery.

The campaign, from DDB Sydney, was devised to support the launch of McDonald’s new chicken menu that was released on 14 October.

DDB Sydney has worked on the McDonald’s creative account for almost 50 years. Earlier this year, Mumbrella revealed that the brand had consolidated its account with the agency, moving the social and digital responsibilities across from VMLY&R.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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