McDonald’s Australia launches recruitment campaign via Akcelo
McDonald’s Australia has launched an integrated campaign, ‘Mates make it Macca’s’, to help recruit new restaurant staff with creative via Akcelo.
Other asset: 30s – https://vimeo.com/746474041
The fast food chain currently has 14,150 jobs open across 1,025 restaurants. The campaign kicked off across the AFL and NRL grand finals, with the spot showcasing McDonald’s crew’s connections and the joy of working with your friends.
The work also includes a bespoke mobile game component, ‘The Macca’s Burger Challenge’, which gamifies the baseline skills of working in a McDonald’s, alongside socials and integration into McDonald’s CRM program and its mobile ordering app.
Amanda Nakad, marketing director at McDonald’s Australia said: “Our crew members are the backbone – and the heart – of Macca’s. No matter who you are or where you work across our restaurants, one thing our crew value the most is the joy of working with their mates. With this campaign, we’re thrilled to invite the public behind the scenes of our day-to-day operations and show Australia what working at Macca’s is all about.”
Aden Hepburn, CEO at Akcelo said: “When growing up in Australia, working at McDonald’s is almost a rite of passage that can build lifelong mates. Akcelo is delighted to have been tasked with creating this innovative and integrated campaign that reflects how those who work at Macca’s, no matter what age, help make Macca’s, Macca’s.”
Credits
Client: McDonald’s Australia
Chief Customer Officer: Chris Brown
Marketing Director: Amanda Nakad
Senior Brand Manager: Maxine Netrayana
Assistant Brand Manager: Jaya Virk
Creative Agency: Akcelo
Group Creative Director: Louise McQuat
Creative Partner: Oskar Westerdal & Jon Foye
Senior Art Director: Grga Calic
Senior Copywriter: Edwin Hughan
Chief Strategy Officer: David Di Veroli
Strategist: David Gray
Head of Design: Mark Berry
Senior Designer: Tien Vu, Mori Reyes & Jamie Muscat
Business Lead: Gabriel Montalban & Anthony Brooker
Content Production Lead: Mark ‘Bucket’ Summerville
Senior Producer: Matt Barber, Michael Debach & Edward Krause
Digital Producer: Lucien Kronenberg & Daniel Burns
Editor, Social: Sam Bryant
Motion Designer, Social: Fraser Dinsdale
Creative Services and Operations Lead: Bonnie Ryan
Creative Project Delivery Lead: Sophie Tschuchnigg
Chief Executive Officer: Aden Hepburn
Film Production: Collider
Director: Dylan Duclos
DOP: Max Walter
Executive Producer: Karen Bryson & Olivia Handken
Producer: Melissa Weinman
Editor: Brad Hurt
Grade: Matt Fezz
Online: Matt Campbell
Photography & Social: Sam I Am
Photographer: Benito Martin
Producer: Sally Andersson
Original Music & Sound: Rumble Studios
Media: OMD
PR: Mango
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say