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McDonald’s launches new TV campaign that showcases fathers’ love for their daughters

McDonald’s have launched a new TV campaign built around the idea that dads will do anything for their daughters.

The ad, created by creative agency DDB Sydney and production company The Sweet Shop, is set to the music from the famous Meatloaf track ‘I’d Do Anything For Love’ and tells the story of one dad’s love for his little girl. 

Director, Noah Marshall, said: “The thing that really got me on this project was the true insight that most parents willingly sacrifice a tonne of stuff as they raise their kids.” 

The ad is extension of McDonald’s current ‘very Un-McDonald’s campaign, which seeks move the brand away from its fast-food roots to be seen as a more premium option. 

Credits:
McDonald’s Australia:
Senior Marketing Director: Bronwyn Powell
Marketing Director: Jo Feeney
Senior Brand Manager: Anna Webster

Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Steve Jackson
Creative Team: Richard Apps, Jeff Galbraith, Anna Paine, Owen Bryson
Senior Broadcast Producer: Jacqui Gillies
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Chief Strategy Officer: Fran Clayton
Planning Director: Anna Bollinger

Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Executive Producer: Edward Pontifex
Managing Partner: Wilf Sweetland
DOP: John Toon
Editor: Tim Mauger / The Butchery
Colourist: Ben Eagleton / BE Colour
Post House: Fin Design
Sound Designer/Engineer: Simon Lister/Nylon
Song and Artist: ‘I’d Do Anything For Love’ Performed by Meatloaf and composed by Jim Steinman.
Music Supervisor: Karl Richter/ Level Two Music

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