McDonald’s finds its new CMO in former DDB exec Chris Brown

October 20, 2020 10:08

McDonald’s search for a local chief marketing officer is over, with former CEO of DDB Group Australia, Chris Brown, moving into the role in December.

Brown will be familiar with the McDonald’s business, having spent 12 years with DDB Group in Australia and 21 years with the agency brand overall. Locally, DDB has worked with McDonald’s for almost 50 years.

Former DDB exec Chris Brown has made the jump to McDonald’s

Also holding the title of senior vice president, it is Brown’s first client-side role and marks his return to Australia from New York, where he moved in 2014 to become DDB New York’s president and CEO. From there he joined R/GA in 2019 as its senior vice president and group managing director.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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