McDonald’s launches World Cup flavours spots

McDonald’s has kicked off its World Cup ad campaign in Australia launching a new range of burgers themed on the countries competing in the tournament.

The ad feature a pair of overexciteable Brazilian football commentators describing the attributes of the new range, with Australia, Brazil and Spain all represented in different foodstuffs, with burgers coming in a “soccer ball bun”.

The Autralia burger

The Brazil Burger

Spanish Brekkie Wrap

The spots are understood to have been created by DDB Sydney.



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