McDonald’s promotes ‘McMate’ burger in ad which sees the public take over a McDonald’s to prepare the burger
McDonald’s is promoting its publicly voted for burger with a new ad which sees a group of customers take over a McDonald’s kitchen to prepare one of the “McMate” burgers for Maccas staff.
https://www.youtube.com/watch?v=Vhn0tRhxxn0
According to the ad, created by DDB Sydney, consumers suggested the ingredients for the two burgers, which comes in a chicken and a beef variety, and also named it.
“We wanted to highlight our fans’ ownership of the burger, and felt there was no better way to demonstrate this then by flipping the restaurant on its head and letting Australians take over the kitchen and showcase the ingredients they selected for our first ever crowdsourced burger, the McMate,” a McDonald’s spokesperson said.
The ad ran across TV, online and radio.
It follows on from the fast-food chain celebrating the “Macca’s Run” as it brought back the McFeast.
Credits:
- VP/Director of Marketing McDonald’s Australia: Madeleine Fitzpatrick
- National Marketing Manager: Jo Feeney
- Senior Brand Manager: Katie Reeves
- Senior Brand Manager: Jennifer Lim
- Deputy Executive Creative Director: Cam Hoelter
- Creative Director: Steve Jackson
- Producer: Harriet Burton-Taylor and Rachel Solomon
- Managing Director: Nicole Taylor
- Group Business Director: Sheerien Salindera
- Senior Business Manager: Lisa Little
- Production Company: Sergeant Major
- Executive Producer: Ashley McLeod
- Producer Bonnie Fay
- Director: Tracey Rowe
- Creative Director: Steve Jackson
- Agency Producers: Rachel Solomon & Harriet Burton Taylor
- Head of Onscreen: Brenden Johnson
- Post – Production: Cutting Edge
- Executive Post Producer: Sam Daley
- Post Producer: Abby Buick
- Editor: Alissa Dedman
- Colourist: Billy Wychgel
- Flame Artist: Jonathan Hairman
- Sound Engineer – Danny Grifoni
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