News McDonald’s rolls out Sam Kekovich in lamb TV ads August 21, 2012 1:12 by Robin Hicks 9 Burger chain McDonald’s has launched the above-the-line part of a campaign to introduce lamb to its menu.The campaign features former footy legend Sam Kekovich, a brand ambassador for the lamb industry in the Meat & Livestock Australia ads. McDonald’s launched the below-the-line part of its lamb campaign just over a week ago.The ads were created by DDB Sydney, which works on the brand with rival agency Leo Burnett Sydney. ADVERTISEMENT ADVERTISEMENT