McDonald’s rolls out Sam Kekovich in lamb TV ads

Burger chain McDonald’s has launched the above-the-line part of a campaign to introduce lamb to its menu.

The campaign features former footy legend Sam Kekovich, a brand ambassador for the lamb industry in the Meat & Livestock Australia ads.

McDonald’s launched the below-the-line part of its lamb campaign just over a week ago.

The ads were created by DDB Sydney, which works on the brand with rival agency Leo Burnett Sydney.



Sign up to our free daily update to get the latest in media and marketing