McDonald’s, Unilever, Luxottica and Jeanswest CMOs the latest speakers to join Retail Marketing Summit

Marketing chiefs from McDonald’s, Unilever, Luxottica, Jeanswest, Guzman y Gomez, and agencies OMD, SapientNitro and BMF are the latest additions to speaker line-up to the Mumbrella Retail Marketing Summit

retail-marketing-summit-speakers-Jo Feeney, John Broome, Jee Moon

Jo Feeney, John Broome, Jee Moon

In a session on brand building, YouGov APAC co-CEO Patrick Corr will reveal the results of newly-commissioned research into the brand health of the Australia’s major retail and FMCG players.

The session will also feature McDonald’s director of marketing, Jo Feeney, Unilever’s VP marketing ANZ, John Broome, Luxottica’s VP marketing, Jee Moon, and OMD chief executive Aimee Buchanan, who will discuss the key drivers to building strong brands that win the trust and loyalty of consumers.

In other newly-announced sessions, Jeanswest GM of marketing, Belinda Waller, and managing partner of creative agency Pencil & Pixel, Andrew Williams, will outline the company’s six approaches to innovation which has resulted in the retailer pushing into the premium market.

Anna Jones, CMO of Mexican fast-food chain Guzman y Gomez, will share the company’s secrets to how small brands can successfully take on big industry, as well as outline its ambitions to further shake up the fast food category.

retail-marketing-summit-speakers-Belinda Waller, Andrew Williams, Anna Jones

Belinda Waller, Andrew Williams, Anna Jones

Meanwhile, BMF’s head of planning, Hugh Munro and Ali Tilling will reveal how after five commercially successful years, Aldi’s ‘Perfect Aussie Christmas’ campaign is also breaking down the traditional distinctions between ‘retail’ and ‘brand’ advertising.

retail-marketing-summit-speakers-3-Headshots Hugh Munro, Paul Taylor, Cassandra Kelsall

Hugh Munro, Paul Taylor, Cassandra Kelsall

SapientNitro ECD, Paul Taylor, and experience design lead, Cassandra Kelsall, will outline the current state of e-commerce and how identifying the ‘Must-Win-Moments’ for your brand can create value, loyalty and growth.

The summit, which also encompasses the FMCG sector, is an opportunity for professionals working in all facets of marketing, including CMOs, brand managers, customer experience chiefs plus digital and social experts, to share latest insights and network with the leading minds working in the retail and consumer goods sector.

The Mumbrella Retail Marketing Summit will be held in Sydney on February 15, 2017.

To view the program or book EARLYBIRD tickets and save, click here.


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