MCM Media’s Take 40 app receives over 200,000 downloads

MCM Media has had its Take 40 mobile app named one of the year’s best apps by the App store, with more than 200,000 downloads.

The announcement:


MCM Media’s Take 40 free iPhone app has celebrated more than 200,000 downloads and been named one of 2011’s best apps by the App store*.

The free-to-download app from MCM Media’s renowned cross-platform entertainment brand, Take 40 Australia, offers mobile users more than 10,000 of high quality licenced music videos on demand plus the Take 40 chart, celebrity interviews and exclusive original music content like the legendary ‘Take 40 Live Lounge’ series.

For advertisers, the Take 40 app is delivering on its promise to put brands in the hands of the nation’s music fans – importantly, within a premium video environment that users are regularly engaging with and loving. The app is currently averaging 1 million streams a month and has been given a 5 star rating by 70% of Apple’s App Store reviewers.

Targeted video ad campaigns and sponsorship packages are on offer for advertisers keen to exploit this highly engaging music content on mobile – the same environment that has proved so successful for MCM Media’s Digital Entertainment Network (DEN).  A combination of the two platforms delivers high-end video ad campaigns across a network of leading entertainment sites and iPhone smartphones. Telstra is one of the app’s first major sponsors, using the platform to promote their Pre-Paid Cap Encore Offer.

The ad funded model for the Take 40 app ensures artists are appropriately renumerated, in what is a long-standing agreement between MCM Media and the four major record labels, Universal Music, Sony Music, Warner Music and EMI.

This week take40.com also revealed the top 40 music videos of 2011. After more than 45 million streams at take40.com this year – an increase of 16% on last year – the most dominant artists were Katy Perry, LMFAO and Rihanna, with Lady Gaga take out the number one spot. See the full list at take40.com.

The Take 40 app was designed and developed by digital agency Igloo – part of the MCM Entertainment Group – and utilises Movideo’s market leading online video platform.   It’s available to download now for free from Apple Australia’s App Store.

MCM Media is a leading media, entertainment and production company renowned for its nationally syndicated radio brands, top rating entertainment websites and television content.  For more information visit mcmmedia.com.au

Source: MCM Media press release


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