McMillan Shakespeare launches new brand in partnership with The Royals
Novated lease, asset management, and NDIS plan management provider McMillan Shakespeare has launched a direct-to-consumer brand designed to revolutionise the novated leasing market, in partnership with The Royals.
Oly has been created for employees of small and medium-sized enterprises to make car finance more accessible, simpler, and packed with financial perks typically reserved for employees of large corporations.
It has a digital-first approach to customer experience, and is described to remove traditional barriers in the space.
“Oly, as part of McMillan Shakespeare, is on a mission to democratise novated leasing,” said Kylie Chambers, CEO of Oly at McMillan Shakespeare.
“Oly’s been designed for Australians who want to take advantage of novated leasing but may not have had access to it through their employers in the past. By removing traditional barriers, Oly opens the door to potential savings on owning and maintaining a vehicle, streamlining the entire process through a fresh, digital-first approach designed for everyday Australians.”
Plus, a through-the-line campaign has launched, built around the platform ‘Oly, Legendary Novated Leases’.
Featuring characters from both Aussie and international folklore – including Drop Bears and the Loch Ness Monster – as ways to garner attention and remove the jargon typically surrounding car finance.
The campaign is rolling out across TV, radio, OOH, digital display, and social media.
“Seeing the Oly brand come to life over the past 18 months – leveraging the full breadth of our strategic, brand identity, experience design, creative and production chops – has been the best type of challenge and we can’t wait to see the results pay off for our legendary partners at McMillan Shakespeare,” said Stephen O’Farrell, managing partner at The Royals.
Credits:
Client: McMillan Shakespeare
Creative Agency: The Royals
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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