MCN to trial SIA addressable TV and programmatic advertising service

November 6, 2017 8:47

Multi Channel Network has announced its will be testing its SIA data platform to offer advertisers improved access to audience data, programmatic advertising and addressable TV across the various services the company manages.

The announcement of SIA, which is named after the Egyptian goddess of wisdom, follows Seven last week announcing it will be the first network to make addressable TV advertising services available to the Australian TV market.

“The best of all worlds”: MCN’s Mark Brandon

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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