Starts at 60 unveils new website with focus on new article page formats

Online publication Starts at 60 has refreshed its website with a change of font, ‘responsive’ article page formats and content marketing support.

The website changes come five months after a rebrand for the publication, which focuses on content for mature-aged Australians.

Starts at 60 is now written in Roboto and Roboto Slab, with the home page divided vertically as opposed to horizontally, into two categories: latest and trending.

The old website

A release from Starts at 60 says the website has “terrific functionality”, “higher viewability to advertising positions on article pages” and an all new advertising offering.

The new website

The trending content on the Starts at 60 and Travel at 60 platforms aims to promote issue-based features and new columnists, including Mark Holden, Ros Reines and Ian Skippen.

CEO and founder Rebecca Wilson said it was important to be trusted and recognisable went content was sent widely.

“As the number one seniors influencer in Australia and their trusted advocate we felt it was important to bring them a cutting edge, vibrant and energetic brand,” Wilson said.

“Our community are a tech-savvy generation that loves social and shares our content widely. It’s important to be trusted and recognisable when they do.


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