Media Advisor, a media buying platform for SMEs, to launch next month

Media Advisor, an online marketplace that connects advertisers directly to media owners, is set to launch next month.

The service is targeted at small to medium businesses wanting to buy ad space at a cheaper price, with Media Advisor receiving a transaction fee from the media owner.

Self-described as “the first platform of its type in the market”, the launch follows a market test carried out last year with selected media companies and advertisers.