Media agencies to lead drive to bring media buying onto electronic platform

Tim Burrowes

September 3, 2010 10:48

Australia’s media agencies are set to lead a major project which would see many functions of media buying become fully automated.

Henry Tajer, the newly installed president of the Media Federation of Australia, told Mumbrella that the project – which would be more advanced than in any other global media market – would potentially be funded by a collaboration between media agencies, media owners and advertisers. He said:

“If you take a mid to longer term term view, it has to happen. We won’t survive under the current model if it continues.”

Hear Tajer discuss the project:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.