Mumbrellacast: MFA president Henry Tajer on his new agenda, print accountability, online transparency and hiring Mat Baxter
In this weeks Mumbrellacast:
Henry Tajer, newly appointed president of the Media Federation of Australia, talks to Mumbrella editor Tim Burrowes about making print publishers more accountable; the irony of the lack of transparency in online media buying; the MFA’s new priorities.
Tajer is also chairman of Mediabrands, which includes media agencies Universal McCann and Initiative. In the interview, he argues that suggestions that installing Mat Baxter as CEO of Universal McCann is a risk are unfair.
Production was by Georgina Pearson.
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Recorded with the support of:
