Media planning and buying agency Razor has gained a triumvirate of new lifestyle clients.
Razor today announced its appointment to the media planning and buying business of fitness club chain Fit n Fast Australia, European-styled home renovation and design company Taste Living, and lawn brand Sir Walter Turf.
Razor takes on Taste Living as the company looks to ramp up its advertising presence this year. Taste Living is positioned as “European design for all” – a home renovation one-stop shop that delivers consumers European style and quality at affordable prices. Taste Living will launch its first campaign with Razor in the coming months.Razor also commences work with Fit n Fast in September as it undertakes an aggressive expansion plan across Australia. Fit n Fast’s new approach to fitness is targeted at time-poor and cash conscious people interested in their health.
There are exciting times ahead for Sir Walter Turf, with the home renovation market expected to more than double in the next five years. Coupled with new creative, the brand will be adopting an integrated, content-rich strategy capitalising on Australians’ love affair with their backyards.
Razor Managing Director, Jonathan Hopkins, said: “It’s great to be working with three Australian companies with distinctive offerings and an appetite to do things differently to the category. We’ve come on board to help them in their next phase of growth and we’re really excited about the opportunities that presents.
“The new business wins rounds out a busy quarter for Razor, and we’re on the hunt for more media planner and buyers to support this momentum.”
Source: press release