Media agency staff turnover falls to 30 per cent

Staff turnover among Australia’s leading media agencies has fallen for the second year in a row but key industry players say there is more to be done.

A survey by the Media Federation of Australia found staff turnover at media agencies fell to 30 per cent down from 34 per cent in 2012 and 37 per cent in 2011.

Media agency Ikon CEO and MFA Board Director Dan Johns said : “We are pleased with this result but we are keen to ensure the churn level continues to reduce and there is a strong focus by the industry in achieving that” , said Mr Johns.

The record for staff turnover was reached in 2008 when the rate reached 41.2 per cent. The survey suggests that 4.9% of staff leave the industry permanently.

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