Chrysler Australia has launched a new ad to push its latest 300 sedan 18 months after it was released in the northern hemisphere.
Cummins Ross inhouse (Updated: see comment thread) campaign features a black model of the car with fleeting close-ups of sections of the car, and even briefer scenes of the entire vehicle.
The ad debuted on MasterChef: The Professionals last night, and spokesman Sam Tabart said it was a significant campaign. “Chrysler dealerships in Australia have grown from 70 to 100 and the company has grown its market share here from one per cent to two per cent in recent times,” he said.
The 3.6 litre V8 has a drive away price of $46,000.
- Client – Fiat Chrysler Group
Agency – CumminsRoss
- Production – Nice Bike/ Rabbit Content
- Music – Goodbye Motel