Media agency UM named as Australia’s best place to work with fewer than 100 employees


Media agency UM is Australia’s best workplace with fewer than 100 employees, a survey backed by Fairfax publication BRW has found.

UM topped the “under 100 employees” category of the Best Places To Work survey. Media agency Maxus was 23rd in the category, while technology company Amobee was fifth.

Meanwhile, several media agencies which put forward their national offering were recognised in the “over 100 employees” category. MEC was ninth; OMD was 18th and Mindshare was 19th. Lachlan Murdoch’s radio company Nova Entertainment was 25th.

In order to stay within the under 100 staff category, UM says it put forward only its Sydney office, and did not count staff from centralised services offered by the agency’s parent IPG Mediabrands company,

However Zrinka Lovrencic, MD of Great Places to Work, told Mumbrella the survey covered UM’s national offering. UM recently told the RECMA study that it employs 200 staff and now says it employs around 170 staff across Sydney, Melbourne and Brisbane.

She added: “If they had been in the above 100 staff category then most likely would have won anyway.”

Baxter said: “We’ve had to recalibrate our focus to get to where we are. Five years ago we set about creating a great place to work. It’s been a progressive effort each year and we take learnings from the previous year to improve the way we run things. It’s been proven that a happy and engaged workforce gives high performance.”

Nic Christensen and Danielle Sen

Related content:

How BRW reports UM’s victory:


UM’s BRW listing in the Best Places to Work survey



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